Designing pricing and AI tools for high-stakes enterprise decisions.

Sr. Product Designer
System Thinker
Vibe-coder

Sr. Product Designer
System Thinker

I lead product design from domain ambiguity to shipped workflows
— turning expert knowledge, business rules, and data into tools that help teams decide with confidence.

I lead product design from domain ambiguity to shipped workflows — turning expert knowledge, business rules, and data into tools that help teams decide with confidence.

Price Optimization
AI capabilities
@RELEX Solutions.

Building Designing Vibe coding

Price Optimization
AI capabilities
@RELEX Solutions

Research

Domain knowledge

Built domain understanding from zero through customer research, testing, and close work with pricing experts.

Turning a complex, expert-driven discipline into a design foundation we could build on

Price optimization

Lead designer · 2022–2026

Pricing concepts

Research

Domain knowledge

Building the pricing domain knowledge by desk research, building an internal focus group, and collaborating with pilot customers

Turning a complex, expert-driven discipline into a design foundation we could build on

Price optimization

Lead designer · 2022–2026

Pricing concepts

Research

Domain knowledge

Building the pricing domain knowledge by desk research, building an internal focus group, and collaborating with pilot customers

Turning a complex, expert-driven discipline into a design foundation we could build on

Price optimization

Lead designer · 2022–2026

Pricing concepts

Product design

The optimization product

Price optimization is a decision-support problem. I led end-to-end design for RELEX’s price optimization product — translating pricing strategy, business rules, and data into workflows that help pricing teams evaluate trade-offs and make decisions with confidence.

Leader in the IDC MarketScape

Lead designer · 2023–2026 · RELEX Solutions

Product design

The optimization product

Price optimization is a decision-support problem. I led end-to-end design for RELEX’s price optimization product — translating pricing strategy, business rules, and data into workflows that help pricing teams evaluate trade-offs and make decisions with confidence.

Leader in the IDC MarketScape

Lead designer · 2023–2026 · RELEX Solutions

Product design

The optimization product

Price optimization is a decision-support problem. I led end-to-end design for RELEX’s price optimization product — translating pricing strategy, business rules, and data into workflows that help pricing teams evaluate trade-offs and make decisions with confidence.

Leader in the IDC MarketScape

Lead designer · 2023–2026 · RELEX Solutions

Agentic experience design

Designing for the AI behaviour

When AI capabilities entered the product, the challenge was not only what the model could answer — but how it should behave in a complex enterprise workflow. Through heavy testing, failure analysis, and prompt iteration, I helped define principles for AI behaviour, trust, uncertainty, and user control.

Meet the agents @RELEX

Lead designer · 2026 · RELEX Solutions

AI mode

Informer

"What is true?"

User owns interpretation

Current retail price

3.31 EURsource: POS · updated 09:14

Competitor index

102Superstock, Megamarkt · 4 stores

Margin (current)

27.2%below 30% target

Last price change

14 days ago+0.10 EUR · manual override

Margin impact+4.2 p.p. if accepted

Volume risk−8% estimated

Competitor alignmentindex 99 → within range

Margin constraint is binding. Volume loss within acceptable range given category elasticity.

Keep at 3.31 EUR — preserve volume, margin stays below targetsafe

Accept 3.59 EUR — margin target met, competitor index within rangerecommended

Override to 3.79 EUR — maximum feasible, higher margin, index riskaggressive

Margin is below target at 27.2%. Suggesting 3.59 — want me to walk through the rule impact?

Yes, show me the competitor data first

Superstock at 3.49, Megamarkt at 3.55. At 3.59 your index stays at 102 — within the allowed band.

Validate against feasible range

Apply rounding rule (0.09 → 0.99)

Write price to 4 regions

Applying to stores0%

Agentic experience design

Designing for the AI behaviour

Building the pricing domain knowledge by desk research, building an internal focus group, and collaborating with pilot customers

Meet the agents @RELEX

Lead designer · 2026 · RELEX Solutions

AI mode

Informer

"What is true?"

User owns interpretation

Current retail price

3.31 EURsource: POS · updated 09:14

Competitor index

102Superstock, Megamarkt · 4 stores

Margin (current)

27.2%below 30% target

Last price change

14 days ago+0.10 EUR · manual override

Margin impact+4.2 p.p. if accepted

Volume risk−8% estimated

Competitor alignmentindex 99 → within range

Margin constraint is binding. Volume loss within acceptable range given category elasticity.

Keep at 3.31 EUR — preserve volume, margin stays below targetsafe

Accept 3.59 EUR — margin target met, competitor index within rangerecommended

Override to 3.79 EUR — maximum feasible, higher margin, index riskaggressive

Margin is below target at 27.2%. Suggesting 3.59 — want me to walk through the rule impact?

Yes, show me the competitor data first

Superstock at 3.49, Megamarkt at 3.55. At 3.59 your index stays at 102 — within the allowed band.

Validate against feasible range

Apply rounding rule (0.09 → 0.99)

Write price to 4 regions

Applying to stores0%

Agentic experience design

Designing for the AI behaviour

Building the pricing domain knowledge by desk research, building an internal focus group, and collaborating with pilot customers

Meet the agents @RELEX

Lead designer · 2026 · RELEX Solutions

AI mode

Informer

"What is true?"

User owns interpretation

Current retail price

3.31 EURsource: POS · updated 09:14

Competitor index

102Superstock, Megamarkt · 4 stores

Margin (current)

27.2%below 30% target

Last price change

14 days ago+0.10 EUR · manual override

Margin impact+4.2 p.p. if accepted

Volume risk−8% estimated

Competitor alignmentindex 99 → within range

Margin constraint is binding. Volume loss within acceptable range given category elasticity.

Keep at 3.31 EUR — preserve volume, margin stays below targetsafe

Accept 3.59 EUR — margin target met, competitor index within rangerecommended

Override to 3.79 EUR — maximum feasible, higher margin, index riskaggressive

Margin is below target at 27.2%. Suggesting 3.59 — want me to walk through the rule impact?

Yes, show me the competitor data first

Superstock at 3.49, Megamarkt at 3.55. At 3.59 your index stays at 102 — within the allowed band.

Validate against feasible range

Apply rounding rule (0.09 → 0.99)

Write price to 4 regions

Applying to stores0%

Pet project

AI UX Pattern library

A structured library of AI UX patterns for complex, data-heavy B2B products — covering explanation, user control, context and feedback loops. The patterns were shaped through research, real product constraints, and failure cases observed while designing AI capabilities.

Lead designer · 2026 · RELEX Solutions

Pet project

AI UX Pattern library

A structured library of AI UX patterns for complex, data-heavy B2B products — covering everything from how uncertainty is communicated to how control is shared between system and user. Built through research, real failure cases, and direct application to a live product.

Lead designer · 2026 · RELEX Solutions